
“Human beings are the most important, potent and critical, resource of any organization and yet the least understood and the worst managed of its resources.”
In my own perceptions, we, as a human being have a highly developed brain, capable of abstract reasoning, language and emotion. It means we are gifted on knowledge, talents and skills to do everything. And we are created by God for the purpose of our very important role which is to manage and take care of everything that he also created here on earth. In short, we are born to be as a manager…
In like manner, the same as to any organizations, we as a human are important and potent because we are one of a kind. We are the only one who has the power to build, manipulate, and develop anything or everything especially in the company in terms of its success and failures and especially on any technologies that we have. We are critical especially on the hiring and firing process. And of course, we are resource of any organization because of our quick-wittedness in mastering a difficult situation.
On the other hand, we as human being are also define as least understood and worst manage because of our uniqueness as an individuals and differences especially in skills, personalities, beliefs and characteristics that we must tend to consider, understand, sympathize or appreciate in order for us to have a good communications and good relationships with other people, our constituents, colleagues or co-workers. But in some instances, because of those differences, others may not understand it. Because they have a hard time to adjust with it and as well as, they come to the point that they use to discriminate and treat other people not so well or unfairly. And it is not only usually seen on the employees but also onto the customers.
In this highly competitive world of today, the one thing that separates the great companies from the mediocre ones is customer satisfaction and loyalty. However, customer satisfaction isn't always about pleasing the customers. Sometimes, it's about pleasing the people you put on the front line - your employees. The employees are the day-to-day representatives of any firm, and if they do not share the goals and visions of the company they work for, it shows to the customers.
It's a simple corporate philosophy to follow - if you treat your workers well, your workers will feel better about their company and will represent the company favorably, which eventually leads to the customers being treated better.
So therefore, workers who are treated nicely will respond to their company's attitudes by treating their customers well. Hence, in return, the company will have the loyalty and satisfaction of the very customers they were trying to attract in the first place.


